Healthcare and its Consumers: 3 Reasons Patients Take Charge in 2021

by | December, 10th, 2020

Healthcare Consumerism.
It’s a term representing a time that has finally come.

Thanks in large part to the impacts of the pandemic, the world of patient care has been upended. While COVID-19 has caused big changes in all industries, healthcare is certainly near the top of the list.

As a result, patients are more empowered.

According to Patient Engagement HIT, almost 2/3 (64%) of patients are expected to change healthcare providers if their current provider fails to meet their expectations. That is a big number, and it will have a big impact on the business side of your practice. How so?

Firstly, physician shopping has become pervasive. As medical practices market more, patients become savvier themselves and learn that it is easy to find a new provider.

Secondly, there’s a trend toward ease of navigation. Users expect onboarding to be simple, and the tools to be adaptable. Patients that can’t easily connect with their provider are likely to look for a new one.

And finally, today’s tech-savvy patients are aware that the healthcare industry is capable of facilitating a better, more user-friendly experience. Subsequently, they expect more from practitioners.

What Patients Want

Distancing and unnecessary contact is not something unique to 2020 but will follow us into 2021. Patients have learned to depend more on technology and less on wheels for just about everything. They’ve become familiar with remote care and prefer telehealth whenever it is a reasonable option.

To address patient retention, here are three things healthcare consumers are looking for:

1. Control Over Their Time

For decades, patients have expressed frustration over the difficultly of obtaining a medical appointment. Once made, patients on average show up on time – due to numerous possibilities, the physician often doesn’t, and the waiting game begins.

 

Their demand? No more anxiety and frustration over waiting an hour or more in a doctor’s office just to be seen. Not anymore.

In fact, many are wishing away the waiting room entirely. The idea of sitting in a room full of sick people for an extended stretch of time is outdated in part thanks to virtual waiting rooms.

They make the process significantly more efficient and comfortable for patients. This particular feature of the DocsInk platform has been met with applause from both patient and practitioner. Automated check-ins can be customized for better doctor-patient process alignment resulting in better time management, and higher scores on patient satisfaction surveys.

2. Virtual Expectations

Between January and June of 2020, telemedicine visits rose by 2000%.
You read that right. Not 200%, but 2000%. The doctor-patient experience has been revolutionized.

According to Harvard Business Review, telemedicine is highly effective for younger, digitally savvy patients. However, seniors and the frail often struggle to use the technology.

 

It is incumbent upon the healthcare provider to determine the level of success each patient can have with different types of remote patient monitoring and telehealth solutions.

While Google Meet and Zoom are second nature to many, some physicians’ groups found that a secure telehealth platform built for the healthcare industry, such as DocsInk’s, is better suited to those hesitant to use technology.

3. Better Communication, Improved Continuity of Care

Chronic disease management has taken a turn. While remote patient monitoring (RPM) has been in place for several years, the standardization of telehealth has pushed those with chronic conditions to expect more access to physicians when needed.

Utilization of RPM in situations such as this is only logical. Consider the enormous cost of high-acuity healthcare encounters for patient, payer and provider. Yet also consider the higher cost of not getting care. A recent survey found 10% of respondents were so worried about the impact of the pandemic that they would forego care altogether. This is where telehealth offers control over environment—not having to be in public—and subsequently improves health outcomes.

Yet, beyond online appointments, there’s a new expectation of access that comes out of texting and instant messaging. This is one more way that DocsInk’s platform shines, as it makes it simple for patient or provider to message in real-time. Sudden onset of sharp pain may once have sent patients to the ER. Now, however, they can start by engaging in real-time messaging with the practice and perhaps forego this costly experience, avoiding hospital readmittance fees and improving health outcomes.

The New Era of Healthcare

The public recognizes this is a new era of healthcare. COVID-19, while still rampant and frightening, has instituted a number of positive cultural changes. Patients are more willing to be accountable for their own health, and this often means spending less time in a physician’s office. Practices that embrace this new world are the practices that will succeed.

If you’re still searching for a better way to serve and retain your patients, let’s talk. DocsInk may be the solution you’re looking for.

To learn more about DocsInk’s solutions, email or call 888.577.7409.

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